The problem with the EU is that the products need to be the same - the packaging can be different (words and that) but the product needs to be the same, in terms of games anyway. Every EU game has a language select (French, English, German, Italian, Spanish, maybe more, unsure). Us English-speaking British people need to wait literally months while they are translating the game to all these other different languages... I sometimes wish I had an American Wii (My Wii is German, for those who care), it will be the same story when Brawl's released in America too.