People always go on about Awakenings marketing, but the only major things I remember was the cross promotion with SMTIV, Canada breaking street day a week before, and everyone complaining about the shortage and not getting their preorders on time. Also, fans worrying about the game not being localized since it wasn’t announced at E3 and Reggie letting it slip that yes it was coming to a random reporter. I’m not quite sure what fans consider good marketing.