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In a widely-read study, a few random middle school students were given a case assignment on Gordin, a not-irl unsuccessful archer. But there was a catch. Half of the class randomly received their case with one teensy tiny change made: The name "Gordin" was changed to "Gaggles." Afterward, the students were surveyed, and though Gordin and Gaggles were found equally competent (as they should have been because they are the same person), the students found Gaggles much more likeable. The following ad pretty much sums up why. This is all just a sexist issue.