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So I read an article on ign recently that got me thinking about the concept of gaming hype. Or the buildup of games prior to release. Sure its always been around just look at old ads for NES and Genesis games. But with the growth of the industry as a whole and the explosion of the Internet we now get to see parts of games more frequently and some such as Smash get built up pretty high. Why not do this? It is essentially pregaming and advertising for the developers and the companies involved. It builds on the emotion surrounding the game and in theory should make more people want to buy it. Well there are some out there that would debate that hype is actually a bad thing and that all it does is build people up only to get jaded and disappointed and in their eyes the game(s) just become a taint in the series they once loved. So where do I stand? Well not going to lie I've bought into hype numerous times (how can you not at times?) and left games feeling slightly disappointed or that they were not as good as I thought they would be. But this is mostly my fault due to a lack of experience and probably reading up more on the game than I should have. That being said its not to say these games were not good games they still were. But I do notice that the less I know about a game I tend to enjoy it more because theres more suprise and discovery involved (this was my case with Awakening) and you get that sense of something new. Hype isn't a bad thing per se especially for the producers but from a personal perspective I've just learned to be cautiously optimistic and take things as they come with a grain salt. EDIT: Link to the aforementioned IGN article if you're interested. http://www.ign.com/articles/2015/01/31/opinion-hype-isnt-always-a-bad-thing-hype-is-hope
