Genuinely considered putting this in Serious Discussion, but I reckon people could have more fun with it if it's in general discussion (it's still a serious question though).
Also I'm talking about like in media and advertising and stuff, not about how we treat actual human beings we interact with on a daily basis (hopefully that's obvious).
When asking this question it's good to understand why this is a problem in the first place. Women for centuries have been treated in media as pretty things to look at and nothing more, an issue that is still prevalent to this day, so when you add a sexy female character it can bring a lot of negative connotations about that character, especially if the character being sexy is where the character ends.
Men don't have this problem. At the top of my head I can't think of a single male fictiona