ThePieMaster51

It is now 4:00PM EST and Fire Emblem Heroes is still not available on the North American Google Play Store.

It is now 3:00PM EST and Fire Emblem Heroes is still not available on the North American Google Play Store.

It is now 1:00PM EST and Fire Emblem Heroes is still not available on the North American Google Play Store.

I don't know what NoA hopes to gain by holding the game back. Wanting more people to talk about how it isn't out, yet? Maybe. But releasing it would get even more people talking about it.

The weird part is that Fire Emblem Heroes My Nintendo content is available for North American users even though the game itself isn't.

It is now 12:01PM and I can confirm that Heroes is still not available on the North American Google Play Store.

Likely 12PM EST because that would be 9AM PST as there will actually be people at NoA at 9AM PST since that would be within normal business hours.