I like to try to look at this topic from multiple angles so I would say, yes and no. I say no because I've been exposed to enough games with fanservice that I kind of learn to just ignore it especially if it's something that can be avoided in some way but it might not be that easy for other people to ignore. And this is where I say yes because even though I can ignore it to some degree, it still nags at me for the fact that these options exist in the first place. It's so easy to just say, "Well, just ignore it." when it really isn't for some people.
I know lots of people who liked the support/relationship building that you can do in Awakening and I myself enjoyed it too, but I feel like they went a bit too far with the whole face touching/chest touching and seeing your units in just their underclothes. But that's just me. Some people might like those features so more power to them.
It's just kind of unfortunate by how these features are watering down or covering up just how extensive the plot of the games seem to be based on the reactions I've seen. At least, that's how I see it.